Internet marketing really covers a broad range of methods of promoting your services. Many people refer to the Google Adwords program as Search Engine Marketing (SEM) simply because it places your brand alongside the leading brands that come up in the search engines.

The use of website banners, email marketing and PPC (pay per click) are the most popular methods. All require that you pay. They are all really forms of advertising, and online advertising and marketing becomes very blurred at times.